Should We Use Fear to Fight Obesity?

Break The Habit - Spec TVC from The Precinct on Vimeo

This controversial Public Service Announcement (PSA) uses fear to shake people into healthy eating. Perhaps this PSA could have explained why people eat junk food in the first place or explained the benefits of eating a balanced diet. What do you think? Does it make you want to eat a salad? What could make this PSA better? Or do you like it the way it is?